Master Partner

Are you an experienced business executive or consultant who
wants to own a professional service business with outstanding ROI?

If so, consider becoming a Master Partner with
The Alternative Board (TAB) which is the world’s largest franchise system providing peer advisory services and coaching for business owners.

Introduction to The Alternative Board

TAB, which actively operates in 22 countries, has, since 1990, helped almost 25,000 business owners worldwide grow their businesses with practical, real-world solutions. Because of their TAB membership, TAB Members run their businesses more strategically, which leads to greater profits and a more enjoyable work-life experience.

TAB Members get advice, perspective and support during monthly facilitated group meetings with their TAB peers. They also receive business coaching provided by their TAB certified facilitator-coaches.

This video is available in different languages:
FrenchSpanish, Portuguese, ItalianArabic, Mandarin

We’ll Show You How It’s Done

Do you want to see a TAB Board meeting in action and learn about the strong value proposition
TAB Members receive? Watch this video!

What is a TAB Master Partner?

TAB Masters are individuals or legal entities that have exclusive territories in which to operate the TAB system for adding and supporting TAB Unit Franchises and/or operating their own company-owned units.

To learn more about the TAB Master franchise opportunity, download the Master Opportunity Fast Facts brochure and send your resume or CV to [email protected]!

TAB Master Franchisees Generate Income from Numerous Sources

Start-up income for new TAB Members facilitated and coached

Monthly dues from TAB Members facilitated and coached by Master

Sales of TAB Unit Franchises within Master’s territory

New Unit Franchisee training income

Royalty income from TAB Unit Franchisees

Participation in net profits of certain Unit Franchises

Conference registration revenue

Benefits of Being a TAB Master Franchisee


Predictable monthly revenue stream

Outstanding ROI


Proven system since 1990

Masters around the world who share their best practices

Large Master territory with exclusive rights for use

Great work-life balance


Extensive Master training and support

Highly effective proprietary tools

Proven marketing and sales system

Minimal investment in inventory and personnel

Effective system for supporting TAB Unit Franchisees

Equity-building ownership of the Master franchise

Profile of TAB Master Franchisees


At least 10 years’ experience as a business executive, or senior-level manager, business consultant, business coach or business owner


Outstanding, persuasive communicator


Passionate about helping other business owners succeed

Training & Support


Highly interactive Initial and Master training programs that include both online training and in-person training


Customized Advanced Training Program

Field Support Trainer who trains you in your territory

One-to-one coaching calls provided virtually

Group Master conference calls

Annual International Facilitator Conferences

Master Conferences

24 online training courses on topics that typically come up at TAB meetings

Business topic webcasts

Three Primary Responsibilities of a TAB Master

Image of facilitating your TAB board and coaching your TAB board members

Each new TAB Master Franchisee is expected to personally facilitate one TAB Board and coach the Members of that Board. This requires marketing to TAB Member prospects and signing up new TAB Members.

Handshake of two men closing the deal on a new unit franchise

Masters market to new TAB Unit Franchise prospects and enter into franchise agreements with them.

image of a board facilitator training and supporting unit franchisees

Masters are involved in initial training for your new Unit Franchisees and also provide on-going training and support of your Unit Franchisees.

Required Investment

Ed Reid, Master Partner UK:

“I’ve seen first-hand how much business owners can benefit from some really good third-party advice. While consultants, family members, and employees can provide a useful sounding board, only business owners can truly appreciate what other business owners are going through.”

Stephen James, Master Partner New Zealand:

“When you boil TAB down to its very essence, it’s really about having multiple heads focused on one problem at a time. That is a concept that really transcends cultural and national boundaries.”

Frank Kolbe, Master Partner Germany:

“TAB has become the market leader in peer advisory groups in the region. Our model consists of six to eight leaders of mostly medium-sized companies getting together on a regular basis to exchange details about their entrepreneurial challenges and to work out solutions that facilitate expanded growth.”