Profile of a Successful Franchisee
A successful TAB (The Alternative Board) franchisee typically shares a distinct set of professional, personal, and operational characteristics that align well with our business.
Professional Background
Seasoned Executive or Business Owner
Most successful TAB franchisees are often college-educated professionals with successful backgrounds in leadership and management, previous business ownership, or high-level consulting.
Strong Business Acumen
A deep understanding of strategic planning, organizational development, and leadership dynamics is essential.
Sales Acumen or Experience
Identifying needs and offering tailored solutions in a B2B context is critical for recruiting members to TAB advisory boards and selling coaching services. TAB Franchisees take a consultative sales approach.
Operational Capabilities
Ability to Network
A successful franchisee can create and leverage a well-established professional network to quickly build advisory boards.
Ability to Work Virtually
Many TAB franchisees operate from a home office and must be comfortable working independently, needing and wanting little supervision.
Commitment to Continuous Learning
TAB offers ongoing training and new tools (e.g., StratPro®, Blueprint, HI-MAP); successful franchisees stay current, relevant, and engaged.
Time Management and Organization
Balancing board facilitation, one-on-one coaching, business development, and administrative tasks requires strong organizational skills.
Sales and Marketing
Franchisees will receive comprehensive support from the TAB home office team to successfully launch and grow their businesses. This includes access to TAB’s proprietary lead generation, business launch, and consultative sales processes – and will be highly supported by the TAB home office team – to launch their business initially and continue to grow over time.
Personal Characteristics
Ability to Build Rapport
TAB members are business owners and CEOs; franchisees must inspire trust and respect within the small business community.
High Emotional Intelligence
Success requires listening deeply, empathizing, and facilitating group dynamics among peer advisory board members.
Passion for Helping Others
A genuine commitment to helping entrepreneurs and leaders succeed is often cited as the most fulfilling aspect of the role.
Self-Motivation and Discipline
Franchisees must proactively build relationships, launch boards, and deliver coaching services without direct supervision. TAB is a business, not a job.
Perseverence
TAB franchisees play a long game—building lasting relationships with clients and performing the necessary tasks in the short run, which produces long-term, profitable franchises.
Collaborativeness
Franchisees collaborate with the TAB global network and regional peers to share best practices and enhance success.
Financial Qualifications
$125,000+ in Liquid Assets
$300,000+ Net Worth
660+ Credit Score
To qualify for SBA finance
What are Franchisees saying?
Successful clients are the best advertising for TAB franchisees, and successful TAB franchisees are our best source for attracting high-quality, like-minded new franchisees.
Do you want to learn more about what franchisees think about TAB? Watch these short videos.
Please note when franchisees use the term “TBO,” they are referring to “TAB Business Owner.
Still want to learn more?
What are Clients saying?
The typical client stays with TAB for over 5 years. Here is why they stay.
The vast majority of TAB Members report high return on investment in Membership – often with impressive results.




Quality of Life Rewards
Since joining TAB, members report an increase in the following:

58%
of members report enjoying a greater work/life balance

73%
report greater profit and sales revenue

94%
agree that TAB has improved their ability to address personnel and organizational issues